Delta Airlines

Concept Project: A print advertisement and commercial Story board. 

Problem:  Delta Airlines is looking for a creative way to advertise during the summer.  For their specific hot spot destinations, with higher  preset ticket.   

Challenge:  after taking a Few Days to read Delta SkyMediaTM General Guidelines for Acceptable Advertising. I researched online a variety of campaigns to find what they done in the past and what competitors are doing.  This is where I found a gem.  This is a story board ad, with the intention that each design can stand on its own design and it instantly be received. This ad can also be featured as 60 second tv commercial; or with social media channels leading conversation for promotions, publicity and the ease of sharing  this clip can be made into 30 second IG or youtube ad.

Estimated budget: 20K
est. time: 7 days
1 Videographer
2 Cameras
2 Actors Man/Woman
2 crew members 

The Idea: If you have the time I will walk you through the concept.

Scene: You’re at your work desk, you’ve completed all  your assignments.  Sitting back in your chair,  you realize  you have a week of vacation coming.

What do I do, where do I go, how do I get there?  Grabbing a simple sheet of paper fold it, fold it again.  
With a paper plane in hand, your mind begins to imagine the all of the possibilities, flying over islands, and various  coastlines.  Invasion where ever you want to be.  
Just imagine your vacation.
Delta Airlines “We’ll get you there.”

Project Details

2015
Director: Brandon-Mykal Rambus
Photography: Adobe images, Shutter Stock 
Design:  Brandon-Mykal Rambus

Programs: Photoshop, Lightroom, Indesign, Illustrator