Problem: Connected through Instagram, this entrepreneur out of Virginia wanted to market her skills as a professional hairdresser and grow her identity customer base. Mrs. Daniels sought my services for creative assistance.
Project: Design a unique mark that embraced the essence of her talents while demonstrating a level of professionalism. This mark would need to be clear and allow future growth.
Solution: The mark and logo is a representation of Mrs. Daniels classic hairstyle “Curls” which is also her number selling style
Going through many design sketches and typography sets. This one connected because of its organic feel. fun, simple, and curvy much like the curls.The
The Design ignited the entrepreneurial spirit in Mrs. Daniels, she launched the following products logo-branded T-shirts, hats, shortly after she was able to open the first of her saloon boutique.
The power of design can change the perspective and trajectory of a business.
Illustrator: Brandon-Mykal Rambus,