Malbec Winery - Nyma

Concept redesign of a basic Malbec $5 wine in South America rebranded as a High End Luxury wine. 

Problem: Malbec wine  an Argentina vineyard; grapes have grown in popularity after winning many awards. The increase in demands have driven pricing. The Brand would like to take advantage of the market and and compete with France with a premium wine product.

Challenge: Updating, the branding for a bottle, while keeping the historical ties to the company and country.

During 2 week research I read that the country of Argentina was   home to a species of Jaguar that are endangered.  The country is now doing its part to revive those numbers.  The idea here was to pay tribute to the Jaguar,  its dark black coat, symbolizes beauty, elegance and strength  Much like the Malbec wine. It was a clear and perfect match.  

Project Detials

2015
Director: Brandon-Mykal Rambus
Photographer:  Recka Williams
Illustrator:  Xzavia Holly

Programs: Photoshop, Lightroom, Indesign, Illustrator
Canon Mark 5D