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Logo design displaying a father's impact On the lives of their children.

Break The Cycle

Concept Campaign

Break the Cycle is a hand-drawn storyboard campaign that brings to light an issue that plagues the United States. The longer-term effects of a home without a father present can have ramifications for generations. 

1st scene depicts a lonely infant waiting at the front door.

2nd scene: a young teenager still waits.

3rd and scene is the young man now an adult leaving his child… this time a daughter was behind. The cycle Continues.